So, while you do pick the topics that interest you - you need to keep in mind the reader, your target audience and write in a the way and manner that interest them. You need to be relevant to them and enable them to see a meaning and reason to at one level read what you have written and at another level to re-visit you.
Yes the second part is crucial. Why should your reader come back again? If your writing has triggered an emotional connect with them then best rest assured they will come back to you.
For this to take place you need to start to identify and understand who is your target audience. What is it that they seek. What is relevant to them in their lifestyle and so on.
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