Spread your Blog via Social Media and proper usage of Keywords. Offline and Online communication should carry your Blog URL as well.
Here are some of the ways in which you can work towards a better spread of your Blog:
Join your industry / category based Forums. Forums have the format of automatically giving your links as your signature. These are really good platforms if used properly. However keep in mind that do not spam.
Observe your Competitors. Read and understand what they write and what feedback they receive. Many a times joining competitors is good. You know what the industry is doing. Please be extremely careful here. The idea is not to steal / pinch their Community Members. The idea is to give constructive discussions and add to the value that they are trying to give. You could join their Community on their Social Media Sites, join their Blogs, Join and add to their Facebook content, be on their Twitter and LinkedIn.
- Online Advertisements:
Use these constructively. There is not much of money involved in the initial stages. What you need to know and do is target the advertisements in a correct manner by way of selecting the right Target Audience and their Target Market / Geography along with a message that will generate a desirable response. You can also look at online banner advertising and so on. These also can create new Customers and Clients. Online advertising can be have various formats to it. There are various sites offering various banner sizes and platforms. For instance you can have floating banners and so on.
Commenting on various Blogs, Articles, Posts etc is a great way to encourage people into looking at you and your Links.
- Offline Spread: Offline methods are also great to get you Clients and Customers. Advice your Clients to have your online Links on every document sent out. This could be envelopes, bills, invoices, advertisements, hoardings, tv, radio, visiting cards, letter heads and so on.
- Software Templates:
Have templates created for Emails and other software like Microsoft Word documents and so on containing the Online Links.
- Reference And Endorsement:
There is another method to get new Clients and Customers: This is the referral and endorsement system. If you have done satisfactory work with your ongoing Customers and Clients then there is a huge chance of them recommending you to their Network. If this takes place there is nothing better. However when you do get new Business from your existing Business sources you have a greater responsibility. People recommending others are putting their reputation to test as well. If you fail then they will be displeased as well. So be careful here.
- More From Existing Clients And Customers:
Additionally if your existing Clients and Customers are happy then they in turn will give you more business, your scope of work will be increased.
- QR Codes:
With the help of QR Codes you can make a long URL printed in the offline world easy to connect with your Social Media Page.
These are few of the ways in which you could look at Acquisition.