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About Online Earning And Lifestyle

About Online Earning And Lifestyle

Sunday, July 21, 2013

Your Writing Is To Be An Extension Of The Brand Personality

When you write anything, be it an Article, Blog or Website always remember that you are a part of the Marketing System. For a Brand and Business House the Marketing Function is a much more broader task. Your writing is important but a part of the entire task. This means that you need to craft and create the matter in such a way that it looks like a part of the whole task. 

This takes us to the understanding of Brand Personality and Tone of Voice. It is important that your understand 'who' is the Brand and what kind of Voice it holds. Keeping the Brand Personality in mind you need to create your writing. 

You may be in charge if writing an Article, Blog or Website. You may be in charge of Social Media Posts. Whatever you do, it is critical that it all is in sync with the main umbrella Brand. 

When you take the Briefing from your Client make it a point to inquire about the Brand Personality.

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