This takes us to the understanding of Brand Personality and Tone of Voice. It is important that your understand 'who' is the Brand and what kind of Voice it holds. Keeping the Brand Personality in mind you need to create your writing.
You may be in charge if writing an Article, Blog or Website. You may be in charge of Social Media Posts. Whatever you do, it is critical that it all is in sync with the main umbrella Brand.
When you take the Briefing from your Client make it a point to inquire about the Brand Personality.
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